Recognizing the importance of boosting morale of and giving opportunities to the underprivileged sections of the society, TBANK participated in support for “the Inspire Project under the initiatives of Her Royal Highness Princess Bajrakittiyabha, the Ministry of Justice”. The main objectives of the project were not only to boost morale of the group of people who made missteps in life and to enable them to re-enter society, but also to build a society which provided inmates with opportunities. The objectives were in line with the initiatives of Her Royal Highness Princess Bajrakittiyabha. Her Royal Highness kindly recommended that prisons adopt His Majesty the late King Bhumibol Adulyadej’s Philosophy of Sufficiency Economy so that inmates recognized their own values, were able to depend on themselves, and stop wasting or being extravagant with money. In addition, inmates were provided with vocational training, startup capital and scholarships. This was to enable them to get back on their own two feet, look after themselves and their family, and also avoid repeating the same mistakes when they were released from prisons.
In 2018, TBANK participated in support for “Run for Better Life” Doi Hang Cross Country Trail, marking the 12th anniversary of the Inspire Project under the initiatives of Her Royal Highness Princess Bajrakittiyabha. The event took place at Doi Hang Temporary Prison in Chiang Rai Province. The objective was to expose the areas of the prison to the public, so that they knew the inmates were useful and were able to help the society. Her Royal Highness expected that Doi Hang Temporary Prison would serve as a learning center and a new agro tourism attraction in Chiang Rai Province. In fact, it was the first time in Thailand that a prison served as a tourist attraction as well as a learning center. In addition, TBANK purchased the products produced by inmates and gave them as souvenirs to its customers on various occasions. As part of the implementation of the activity, staff of TBANK visited the production process and directly talked with inmates. In this connection, the staff provided the inmates with suggestions on product design, packaging and development of marketing channels. Emphasis was placed on development of online marketing channels so that the products produced under the Inspire Project would become more popular in the marketplace.
