As an operator in insurance business, TNI recognizes the importance of losses caused by numerous car accidents that occur each year. As a result, it is determined not only to operate its business with responsibility towards the society but also to participate in promoting socially beneficial activities. In particular, it inculcates in members of the public the good consciousness of jointly implementing preventive measures for road safety in a continuous manner through its “Thanachart Insurance – Yes, We Safe” Project. The project consists of two key areas: (i) prevention which places emphasis on promotion and enhancement of traffic safety and (ii) supporting and assistance which focus on various factors that cause traffic accidents. The supporting and assistance program has been implemented since 2013.
Prevention Activities
“Drive DD United” Program
2018
TNI implemented the “Drive DD United Season 4” program which was the fourth consecutive year of contest. The objectives are to participate in preventing accidents on the road and ensuring road traffic safety. In particular, it provides university students at all levels nationwide, whose age does not exceed 25, with an opportunity to participate in submitting their entries in a video clip contest on the theme of “Keep Life, Drive Slow”. Realizing that these students belong to the age group with the highest road traffic accident rate, the contest helps inculcate the consciousness of safe driving in the youth who are on the receiving end of media messages. It is also hoped that many of them will probably become some of the people producing media messages for the public when they grow up, and that they will play a key role in inculcating in members of the general public the consciousness of building a society free from road traffic accidents in a sustainable manner. In this connection, the program receives support and advice from both the public and private sectors including the Office of Insurance Commission (OIC), the Office of Accident Reductiuon Network, and the Thai Health Promotion Foundation (ThaiHealth).
2017
TNI implemented the “Drive DD United Season 3” program. The objectives are to participate in preventing accidents on the road and ensuring road traffic safety. In particular, it provides university students at all levels nationwide, whose age does not exceed 25, with an opportunity to participate in submitting their entries in a video clip contest. This program has been implemented for three consecutive years. This year contest was under the theme “thinking consciously, innovation for saving all lives, and driving slower on the road”. Realizing that these students belong to the age group with the highest road traffic accident rate, the contest allows them to use the power of young generation not only in thinking but also in turning thought into action. Importantly, the contest helps inculcate the consciousness of safe driving in the youth who are on the receiving end of media messages. It is also hoped that many of them will probably become some of the people producing media messages for the public when they grow up, and that they will play a key role in inculcating in members of the general public the consciousness of building a society free from road traffic accidents in a sustainable manner. In this connection, the program receives support and advice from both the public and private sectors including the Office of Insurance Commission (OIC), the Office of Accident Reduction Network, and the Thai Health Promotion Foundation (ThaiHealth).
2016
“Drive DD United Season 2” program organized a video clip contest under the theme “IT’S COOL TO BE CALM, drive smart, look good, and being conscious of what you’re doing”. The objective was to inculcate in drivers the awareness of the importance of responsible and safe driving. The awareness helped reduce traffic accidents caused by irresponsible, reckless, uncareful, as well as irritating or provoking driving behaviors which led to accidents and physical assaults. The contest provided university students of various educational institutes throughout the country with opportunities to demonstrate their knowledge, ability, and potential in a creative manner through production of video clips that promoted safe driving campaigns and recognition of the problems caused by irresponsible and reckless driving behaviors. They were encouraged to share their opinions and ideas with their peers as well as members of general public. In this connection, there were students from over 30 universities, who participated in the contest. Altogether, there were 118 video clips produced while students from the regions accounted for over 20 percent of the participating teams.
2015
The project’s main activity was to organize a contest of video clips “Anti-drunk driving and refraining from using cell phone while driving”. The contest provided students with opportunities to use their ability to produce video clips that promoted safe driving. Students were encouraged to submit their video clips for the contest via the Facebook Fan Page: Drive DD United. The students were required to form a team of not more than three members and submit video clips based on one of the two available topics including “Anti-drunk driving” and “Refraining from using mobile phone while driving”. The videos submitted had to be at least one and a half minutes in length but not more than three minutes. The contest attracted a lot of viewers with the total number of Likes amounting to 23,307 on the Facebook Fan Page: Drive DD United. There were over 100 teams participating in the contest.
Supporting and Assistance Activities
Believing that accidents could not be completely avoided, TNI has been giving scholarships to students of Sirindhorn School of Prosthetics and Orthotics, the faculty of Medicine, Siriraj Hospital, Mahidol University. The school produces professional prosthetists / orthotists with a Bachelor in Prosthetics and Orthotics. The have knowledge to produce prosthetics and orthotics (P&O) devices and appliances to restore the physical capabilities of patients. They are also capable of producing, redesigning, and developing the devices and corrective appliances with standards on a par with the international level. With these devices and appliances, people with disabilities can live normal lives. In addition, TNI initiated a project entitled “Safer on the Road”, aiming at joining hands with communities to make roads safer. To achieve this, TNI coordinated with road safety party networks and communities in implementing problem-solving measures and improving community areas which pose accident risks on collector roads. The objectives are to prevent accidents and to raise road safety standards for both people living in the communities and users of the road. These include 10 locations in the following nine provinces nationwide: Khon Kaen, Phitsanulok, Ratchaburi, Suphan Buri, Surat Thani, Pathum Thani, Nakhon Pathom, Phra Nakhon Si Ayutthaya, and Nakhon Nayok.
