Distribution Channels MBK LIFE focused on maintain existing customer base and acquiring new customers through organizational customer groups which included leading companies and other juristic persons. Emphasis was placed not only on group life insurance products with or without riders, depending on the needs of the customers, but also on group health insurance products. Offers would be made directly to organizational customers in the form of employee benefits. In addition, both group life and group health insurance products were offered through MBK LIFE’s partnership brokers having target customer groups which were in line with MBK LIFE’s business operations as well as through the company’s own direct sales teams. MBK LIFE also offered group mortgage assurance which includes both group mortgage reducing term assurance and group mortgage level term assurance. The products were presented to loan customer groups of small and medium-sized lenders. The purpose was to cover the debt obligations of the lenders’ customers. Emphasis was placed on introducing the products that met customer needs. In this connection, integrated services would be offered. To start with, the products would be tailored to meet the specific needs of the customers. In particular, MBK LIFE would provide the lenders with training support, establishment of workflow systems, trainings for the lenders’ sales staff who would take an insurance agent qualifying examination conducted by the OIC. MBK LIFE would focus on serving as a solution provider for its business alliances. Acquisition of Products and Services Using actuarial science, MBK LIFE designs products which meet the needs of each group of customers and trading partners. Once a new product design is completed, MBK LIFE will submit the new product to the OIC for approval in line with the legal process. The approval will enable MBK LIFE to offer the new product to customers in an appropriate manner. Services MBK LIFE plans to use increasingly more information technology in a continuous manner to provide its business alliances and customers with convenience. After its successful registration with the OIC of the offer for sale of its insurance policies through electronic channels of distribution in 2017, MBK LIFE adopted its policy to develop and implement an office automation system for its work. It is now well prepared for adopting work from home culture. In this connection, MBK LIFE aims at achieving continuous improvements with respect to servicing activities and other internal work systems. This will enable MBK LIFE to not only manage its resources in a more efficient manner but also develop increasingly better quality of service in the future. 40
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