Vision & Mission Statement



To be the best at providing fully integrated solutions to our customers’ complete financial needs by

offering the highest quality products, services, and advice.

Business Principles

  1. Conduct its businesses with justification and transparency under the corporate governance.
  2. Directors, management, and staff conduct their duties with virtue and morality. They should know their duties and responsibilities and must be liable to their performances.
  3. Adhere to the business management of Thanachart Group under the collective reinforcement among employees.


To attract and retain customers by offering excellent services, innovative savings, insurance, and investment products.

To ensure our customers succeed financially by helping them choose the right “Protection” services and products from across the entire Thanachart Group.

To provide borrowing solutions to all customer segments that meet their current and future needs and help them to become financially better off.

To provide digital banking solutions that permit customers to bank where they want, when they want, and how they want.